Sheese hits the shelves with a joyful new look

We’ve rebranded Sheese, the award-winning dairy-free cheese brand from Bute Island Foods. It is the brand’s first major refresh in its long history.

The bold and playful new packaging, which will roll out across Sheese’s extensive range, reflects the versatility of each product, encouraging dairy-free seekers to use Sheese to create delicious dairy-free cheese dishes.

Made in a vegan creamery on the Isle of Bute, a small and beautiful island nestling off Scotland’s West Coast, Sheese is really going places.  With a long list of awards and listings in the major multiples, 2021 is set to be a big year for the brand with significant marketing support planned.

The new design celebrates both the versatility and performance of Sheese. Dairy-free cheese traditionally has a poor reputation when it comes to product delivery, but Sheese has managed to crack the winning formula, with their products melting and bubbling as well as having a delicious taste, so it was important to communicate this within the design – as well as vastly improving shelf standout.

 The result is a bold and playful look that injects some foodie fun in a growing category