Bart triples Waitrose distribution post-rebrand

Following our strategic rebrand of Bart Ingredients, Waitrose has re-listed and tripled the brand’s fixture space, allowing customers to choose from a range of 75 Bart products in over 250 stores and online.  

The Space Creative repositioned Bart into an ownable category space and redesigned its packaging to appeal to the modern foodie, while retaining its heritage and existing customers. Bart’s Head of Marketing, Matthew Falk says that the re-listing “demonstrates the power of consumer and shopper data and how new branding can make the difference”.

 You can read our full Bart case study here