Creating a campaign for Protexin Veterinary that speaks directly to pet owners.

We worked with Protexin on a communication strategy that addresses the consumer’s concerns and queries about their four-legged friends in a more engaging and human way. We’ve helped them develop a lighter tone of voice and created a charmingly distinctive look and feel for their comms. The aim is to spark deeper engagement with an audience that has varying degrees of knowledge about the technicalities of pet healthcare.

The campaign, called ‘Be A Pet Detective’, seeks to encourage owners to look out for the tell-tale signs that their pet might be suffering from a condition before it becomes serious.

The content, which is now appearing across social media platforms, has a curated look that helps the feed to feel more like a piece of branded communication, rather than a series of disparate posts.