The Real Olive Company brings a burst of Mediterranean sunshine to our lives

Karin and Ben at The Real Olive Company approached us in 2019 to help them redefine their brand and open the door to wider distribution and increased sales. We spotted an opportunity for The Real Olive Company to stand out in a sea of plastic pots by drawing inspiration from the vibrant colours of the sun soaked Mediterranean. We carried out a detailed strategic review of the brand to define their brand proposition and personality and helped sharpen their focus to attract a more discerning foodie audience who are seeking ‘good’ brands – expert producers with sustainable business practices. The striking design solution positions Real Olive as a premium producer of the highest quality olives and antipasti with roots at the very heart of the Olive grove.

 Their new brand design will start to appear on shelves from the end of May 2020.