Celebrating another win at The Grocer Awards 2024.

Industry experts have crowned our rebrand for Bart Ingredients the champion in the Label & Pack Design of the Year category at The Grocer New Product & Packaging Awards 2024.

The Grocer reported how the rebrand “successfully helps Bart’s products stand out from the competition, while retaining the appeal and brand recognition for its existing shoppers.”

 The judges loved that the packs “broke away from traditional colour codes to create a distinctive label that matches great shelf appeal with a really premium look and feel”.

 These were the primary objectives of the rebrand, so it is fantastic that they have been achieved, both in the eyes of consumers, retailers, and industry experts.

When you set out to refresh a brand with a 60-year heritage, it is important to keep key audiences in mind.

Over time, Bart’s consumer base has aged, with new entrants stealing shelf space and gaining traction with emerging culinary enthusiasts. Our challenge was to retain Bart’s long-established credibility while creating a premium, accessible brand look and feel, playing on its foodie credentials. 

Added threats of retailer de-lists meant it was time to re-energise Bart for the next chapter in its history and give buyers a reason to list Bart over own-label and branded competitors.

So, we strategically repositioned the brand into an ownable category space and redesigned its packaging to appeal to the modern foodie while retaining its heritage and existing loyal consumers.

In the five months following the relaunch, initial sales data and consumer feedback has been very positive. Bart has seen increases in value sales, customer numbers, rates of sale, and distribution. Waitrose has re-listed the brand and allocated it three times the fixture space, providing consumers with a wider choice. Ocado has also added 22 Bart products to its online range and a new retailer listing will be announced shortly.

You can read more about our award-winning rebrand here.