Building consumer trust in nature-based nutritional supplements, with listings gained in Tesco at relaunch.
Brand Strategy | Branding | Communications | Events | Illustration | Packaging Design | Photography
With an increasing number of consumers taking ownership of their own mental and physical wellbeing, there was an opportunity to increase the brand’s appeal to enable more consumers to make a natural choice. It was crucial to highlight Together Health’s expertise in creating nutritional formulations that are scientifically proven to work and, to help achieve this, the look and feel took some of its inspiration from traditional apothecary packaging design.
“The bold new packaging was developed to reflect the potency and vibrancy of the naturally-derived ingredients contained within each supplement. Whilst clearer on-pack messaging focuses on the key information consumers look for when choosing nutritional supplements.”
David Thomson, Creative Director
The brand’s amazing credentials and naturally effective formulations were not being communicated by their current look and feel. In an increasingly competitive environment, brand standout and believability are paramount. The brand name is Together Health, but the previous logo only featured the word ‘Together’. It was important that we addressed this by adding the word ‘health’, facilitating online searches by reducing unwanted results and unrelated brands being thrown up. It was also critical that we took the main brand asset, the heart, and gave it some meaning and ownability within the new pack designs. We achieved this by creating an icon made of two transparent petals that come together to form a layered heart, personifying the brand essence: Your Natural Wellbeing Friend.
Lee Robertshaw, Together Health’s founder, says the project has been a positive experience all round:
“The Space Creative team are a pleasure to work with. They care deeply about producing the best possible results, which shows in their hard work, dedication, and excellent design. We’re thrilled with the way our new design looks and how it captures the balance of who we are and what we do.”
Lee Robertshaw, Together Health