Entrepreneur Cecily Mills started the business back in 2015 and, during a memorable appearance on Dragons’ Den, she wowed the panel with her ice cream and received offers of investment from two of the Dragons. However, distribution had already gained traction with listings in Tesco and M&S and, as a result, she decided not to take investment. In 2020, with a growing number of new brands coming to the market, Cecily decided it was time to reinvigorate the brand.  Lockdowns got in the way of us travelling to Cecily’s base, but being a south west creative agency we were able to draw inspiration from the beautiful Cornish landscapes we’d enjoyed on previous travels.  Our beautiful pack designs aim to transport consumers to a sunnier place,  with a bold new colour palette reflecting the delicious ice cream flavours.   The investment in the rebrand is already starting to pay dividends.

“To say we are happy with the packs is really an understatement. All this has been achieved by The Space Creative working remotely during a year in which there were three lockdowns. It has been a great process so far, and we are looking forward to developing the design as we bring out more flavours!”

— Cecily Mills