Inspiring a nation of happy bakers with the rebrand of Food Thoughts.
Branding | Illustration | Packaging Design
Food Thoughts cocoa and cacao baking ingredients are all ethically sourced using the finest single-origin cacao bean varieties and are processed using only natural methods to ensure all the healthy nutrients are retained, ensuring the best quality chocolate ingredients for rich, velvety, and tasty chocolatey results.
Our job was to communicate the exceptional quality of each product and help the brand stand out in a crowded supermarket fixture, appealing to baking novices and professionals alike.
Our new pack designs aim to celebrate and inspire a nation of happy bakers. We wanted to create something that generates an emotional response in a sea of packaging designs featuring cake photography. We built on the idea that baking is an expression of love for friends, family, and the community around us. Our unique illustrations for Food Thoughts create that sense of community and celebrates the joy that baking brings to people’s lives.
“We are delighted with the design which is beautiful, with a well thought out rationale – and it has been very well received by consumers and retailers.”
— Fiona Esom, Founder
