Celebrating ‘decadent goodness’ with the brand creation of Delushious.

Brand Strategy | Branding | Illustration | Packaging Design

Healthy indulgence is a relatively new food concept which promises all of the pleasure of decadent treats, but without the guilt. Delushious is a startup, created by chef and horticulturalist Rob Lewis, that makes cakes and spreads that taste divine whilst keeping sugar content to an absolute minimum. Made with the best quality, totally natural and mostly organic ingredients, Delushious ensures that all of its products are kept low in sugar by gently sweetening them with plant-based sweeteners. They recently commissioned us to create a brand for them so, following some strategic positioning work, we designed them some beautiful, hand crafted packaging along with a brand identity which mirrors the textures of the product itself whilst creating an indulgent, premium feel.