We achieved the highest ever redemption rate for Ecover’s effectiveness campaign on Ocado.
Communications | Experiential Marketing
The world’s best known ecological cleaning brand had previously struggled to communicate the benefits of their products to a skeptical consumer, despite the fact that they have won several awards for effectiveness. So they asked us to help them engage people in a distinctive and effective way. We responded by creating a promotional campaign with Ocado, which had the highest ever redemption rate of any Ecover promotion. We also built a big white dome with a science lab inside that they could take around the country to shows and festivals. It became a meeting point, a place where families could could try the products and learn about the power of nature via a series of fun experiments.
“The team from The Space brought a fresh and new vision to our marketing campaign. They are not afraid to do something out of the ordinary which is exactly what we needed”
— Sadie Ramm, Ecover Marketing Manager
