Delivering the healing power of plant science to the mainstream with the brand creation of Mee CBD.
Brand Strategy | Branding | Illustration | Packaging Design | POS | Trade Sell-in Support
Master Plant, the company behind Mee CBD, approached us when they were looking for a creative agency to help launch their range of CBD powders and water-soluble liquids, aiming to make CBD a more accessible lifestyle choice for mainstream health-conscious consumers. Our strategic approach and distinctive branding and pack design creates a sense of calm and instant feel-good – empowering everyone to discover a more balanced and fulfilling life. Inspired by environmentalist and artist Margaret Mee, our design features a dreamlike motif that tells of mankind’s connection with nature through an abstract series of illustrations and iconography.
“The Space Creative has been an absolutely fundamental partner to launching Mee CBD – we literally could not have done it without them. When we saw their first creative work one of our founders even cried, it was so powerful! The team are truly inspiring creatives who instilled great confidence in us as a nascent venture; intuitive, modern, deeply knowledgeable, and pragmatic, they are the best we have come across (who also happen to be the nicest).”
— Eleanor Coates, Master Plant
“We wanted to create something that looked completely different to the other CBD brands out there. Competitor products lean either towards a pharmaceutical look or style themselves as a premium beauty product, neither of which felt right for a brand that is trying democratise and demystify CBD. The design we created for Mee takes you somewhere else. Somewhere good.”
— David Thomson, Creative Director