Tapping into the brand’s Canadian roots to create an authentic brand and gain key retail listings.
Brand Strategy | Branding | Communications | Illustration | Packaging Design | Social Media Content Creation | Trade Sell-in Support
St. Lawrence Gold have an award-winning range of honeys, maple syrups, maple butter and sugar which are all made and bottled in Canada. Their products are naturally pure, suitable for vegans and many are also certified organic.
We were asked to re-brand their entire product portfolio with the honeys first to be launched. The current range of four flavours are all produced in the province of Ontario and are made from 100% Pure Canadian Honey.
“We were struggling to break through to a bricks-and-mortar retail chain. The Space quickly grasped our brand values and transformed our existing “good” design into a “breakthrough” design. We have gained 3 new listings in a major multiple and have been working with The Space on our core range. The feedback from buyers is: “transformational”. We now have a cohesive family of products that work across the categories we sell into.”
— Steve Jackson, Director
Our #tapintocanada communication strategy shaped the brand’s visual and verbal brand identity across social and all touch points.
Our brief was to make the jars of honey stand out as the Canadian honey brand in a fixture of bee and flower imagery. Our pack designs needed to reflect the higher price point as well as position them as a ‘foodie’ honey vs. manuka’s ‘health’ positioning. We created new branding and packaging design that transports you to the Canadian Great Outdoors, with a charmingly illustrated scene that depicts mountains, forestry, and a bear with her cub. All very Canadian!
St. Lawrence Gold’s honey range is available to purchase from Waitrose & Partners and Ocado, with further retail listings expected to be announced very soon.